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ART EXPERT Alessandro Gedda

Whether it will seem romantic to you or will be nostalgic, but the world is changing, it has already changed, it will change too! There will be only Digital art, in a thousand forms, but it will be so.

There is no Digital art! There is Art. When we talk about the sculpture, we call it art, don’t

we? When we talk about painting, we call it art, don’t we? Then why do we ignore one of the forms of art, as if it was the secondary one?

This is also the art, albeit realized with the help of modern tools. In the beginning there were only modest examples of video art and digital art, today digital art is around us. This tool is an equivalent to oil painting, terracotta, bronze, glass and marble.

In truth, and also, secretly, I will tell you that the digital world is, of course, relevant today, but it is also the future. We will come there with stronger and more decisive colors, with expression, it’s a metamorphosis that we cannot avoid, otherwise, it would be as if at some point Homo neanderthalensis (lived between 250000 and 30000) decided not to change, to remain who he was, and not to reach our days in a modified form. Many epochs have passed from the Neolithic

to the Bronze, to the Iron, the same thing happens with art.

Whether it will seem romantic to you or will be nostalgic, but the world is changing, it has already changed, it will change too!

There will be only Digital art, in a thousand forms, but it will be so.

Could it have been thought 50 years ago that a computer would create artworks, as a tool producing unique things under the human control?

Computer art appeared in 1950 thanks to the experiments of Ben Laposki (USA) and Manfred Frank (Germany), two mathematicians and programmers, not artists, but people with an artistic sense that was closer to graphics. B. Laposki and M. Frank took the constructivism and rationalism of the Bauhaus as their basis. In 1950 Ben Laposki made an «oscillogram»: he

worked with an oscilloscope, wrote a mathematical function (not an image) in the processor and got the basis for a graphic projection. Then he took an oscilloscope, by which he changed the wavelength of the cathode tube’s light rays and created distortions. Yes, it is, the machine creates art under the human direction.

There is digital art, photography and even art created by three-dimensional printers, video art and LED art. The emergence of digital art and pixel art is a method of imaging, which follows the artistic course pointillism, the most famous representative of which was Georges Seurat. The most noticeable difference is that instead of using a brush, you use the mouse and raster graphics software. This method finds admirers among nostalgic lovers of the games of

the 80’s (where the first examples of pixel art appear only as needed, given limited graphic resources), but especially on the Web, as this allows to create beautiful illustrations with a small number of colors that can be quickly downloaded to web page.

This art form was born, as a necessity, in the eighties: in those years the graphics of video games and computer graphics were simple, the pixels were very large, and the images were fuzzy. Over the years, technological innovations led to an increase of image resolution and animation, so that the pixel disappeared, giving way to much clearer images.

«The reason for the pixel art return is mainly in the search for the nostalgic feelings of the eighties, when digital graphics was born, the desire to return to the past, which promised great things with great optimism.» «Characteristic of this art was to portray the city or people in the stereotypical guise of characters who adhere rigidly to their life scheme. So, we see characters in jackets with ties living in the luxurious rooms of luxurious palaces in the same image where we see beggars begging on the streets. In accordance with the vision of these artists, depicting clear social roles imposed by society, these stereotypical characters personify the cruelty of this


It is, at least in part, about returning to simplicity: the pixel reappears and underlines the importance of a single point for these artists, a point that, in combination with other points, creates a much more complex image. Another aspect that is crucial to investigating the success of this movement is related to the Network.

In fact, on the Internet, the need to quickly transfer images (with a small number of colors and relatively low resolution) and small sizes in bytes is still very important, given the often occurring small range available.

I remember that 10 years ago at the Moscow State University conference a young man asked me whether libraries will be there in 10 years. This question confused me, it was deeper. The real question was: “will there be more books and printing paper”. Then I answered, that of course, there will always exist a coffee table book. But today, only 5 years have passed, I would answer differently, no, after 20 years there will be no more. This change is called Pinterest, quick, easy to advise, more targeted.

Changes are already in action!

One day there will be no more books, they are too bulky, slow, dull.

If we take the meaning of art in its broader meaning, including architectural expressions, we will see that digitalization is a function for the realization of the work.

Art? There will probably be less and less painting, but there will be more color. It looks like a

contradiction, but there will be really more color, the color will be stronger, more dominant, there

will be digital color transferred to the material, the sculptures will be colorful, the art will be colorful. These are other colors than those we are getting used to today. These are digital colors that are not always relevant to reality, but they are the colors of the future.

Think about how the photography changed, the camera purists did not want to give up the film,

gelatin for development, the camera of the Oscura. The photography was art with all its rites. Today, photography has finally cleared up, became free, became digital, this is art! You no longer enter the dark room, but you get the same results as with the red filter!

In 2000, I devoted myself to art with paints, brushes, but already began to introduce digital art created from photographs, retouching patchwork, that is, I began to try the possibilities of the digital world, I discovered that they are endless, there are no boundaries in digitization, unlike traditional art.

The tools of the artist of the pre-digital era have changed (we are talking about an artist who studied art, who, generally, had art as a standard, including electronic art, that was limited to the late 80’s), he had an art gallery as a standard. A digital artist often did not have a “classical» education, because only in the last few years it became possible to find digital courses in academies.

On the other hand, the most attentive and most advanced art galleries, have accepted digital art long ago, not knowing how to resist it. The problem is not that digital works won’t be posted on the living room wall (either in the office or in the management’s office): the greatest of the most important works from the 1960’s and think about Mertz or Richard Long or Christo. However, galleries, such as Bitforms, offers digital artworks that are clearly intended for hanging) . This is partly a problem of the language, partly it is difficult to assess something that is often infinitely

reproducible and with which targeted and freely manipulated. Basically, much of the traditional

economy is based on the concept of scarcity: a useful item is more valuable than a rarer one (or difficult to understand). In the digital economy this is not always true, vice versa.

Digital art is around us, and it is so common that it is hard to notice it.

That is why there is no Digital art! There is art.