• Numéro Russia

Alessandra Ambrosio

The phenomenon of virtual modeling is new to me, but it is interesting.

   From my work on the First Elle Brazil cover to nowadays I think that with innovation and social media have changed the fashion and modeling landscape but the basic principles and ideas are still the same. I think models have more of a voice today and fashion is much more instant than it used to be. When I was starting we had to go and meet all the clients in person and I feel today everything can be arrange remotely. Additionally with social media, models are able to showcase their personality and also have more of a voice. At the same time all the girls back then and now have to work hard on keeping fit, creating their brand and being professional. The phenomenon of virtual modelling is very new to me, but it is interesting. I recently meet Noonoori who is a virtual Instagram model and really enjoyed our interaction. I love that fashion industry is getting more inclusive and also allowing virtual Instagram models to be a part of it.

  Can they replace us? I don’t think that the virtual reality models can replace fabulous top-models on the catwalk. In our lifetime as I think what makes the models of today special is their personality and inner beauty. We are all different so with each girl you get something different. Talking about future I am not really sure what future holds but I just hope that modeling will become more inclusive because there are place for everyone.